Amanda Walls
Speaker Topic: Using Digital PR To Simultaneously Boost SEO And CRO
In this talk Amanda will discuss how Digital PR is far more than just 'link building' and when used properly it can not only build E-E-A-T and improve SEO but it can also elicit an emotional response which can boost CRO and overall reputation - improving return and ROAS from the SEO campaign.
Done right, elements of Digital PR can invoke real emotion and conversion: brands often share human-interest stories, case studies, or customer success stories to connect with the audience emotionally and this talk will showcase examples of where this has worked well and give actionable strategy to build relatable and effective Digital PR campaigns.
Talking through how different approaches including reactive newsjacking, thought leadership and data-led campaigns can build trust, especially in niche industries where content is hard to cover, this session will showcase how trust and credibility can be built at the same time as links - creating an overall boost for your campaigns.
Amanda Walls is the founder and Director of Cedarwood Digital, an award-winning Digital Marketing agency specialising in SEO, PPC and Digital PR.
With 15 years of Digital Marketing experience under her belt, Amanda founded the agency seven years ago which was recently named Best Small Integrated Agency and Best PPC Agency at the European Search Awards 2024 and Best Small PPC Agency at the UK Search Awards 2023.
She’s a frequent conference speaker and thought leadership contributor & has been featured across MOZ, Majestic SEO, SimilarWeb, Forbes, Search Engine Watch & has also worked with Google & Facebook to deliver training courses across the UK.
Her talks and digital expertise have been showcased at events including 3x Brighton SEO, Digital Marketing Europe, Digital DNA, MissingLink LIVE, Sheffield DM, SME 2019, Natwest Content LIVE, Get Online Week, Retail Right, Cardiff Business Expo, Digital Lancashire and the Digital Shift Summit.
