Cristina is a regional SEO specialist with a focus on high-buying-power APAC markets - primarily South Korea and Japan, along with Singapore, Hong Kong, Taiwan, Australia, and New Zealand. As the SEO Lead and Co-Founder of Xpandir, a boutique digital agency, she partners with global brands to break into new markets across Asia-Pacific. With her team, she helps brands bridge the gap between global ambition and local relevance.