
Andre Alpar is an advisor, business angel and keynote speaker with 25+ years in online marketing. His focus is Generative Engine Optimization (GEO): making brands visible in AI answers from tools like ChatGPT. He built a search marketing agency in Berlin, sold it to the global advertising group Publicis and ran it with 170 people until 2017. He has published six books on SEO and online marketing, including one on GEO, hosts a marketing Q&A podcast and has given more than 150 talks in Europe, the US and Asia.
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